CRM: Customer Relationship Management

28 January 2019

Sales Department is one of the most important in the IT company.  Sales managers are reliable for:

  • Attracting new customers
  • Identifying the target audience
  • Successful trades
  • Work with a current base of customers

It is not a problem to do that by hand when you work in a small agency and all your clients you can count on the fingers. It becomes a global problem when the number of clients Ais extremely growing every day. The best way to solve this problem is automatization. 

CRM or Customer Relationship Management uses to simplify process connected with clients. CRM system can help you:

  • To form a whole base of clients with contacts, personal information, and history of previous work, calls, and messages
  • To check Sales Department work effectiveness
  • To get statistic and analytic of work with leads
  • To increase the quality of work and improve it
  • To create and follow a business model of development

It is necessary for you to have CRM if you work ahead with clients and want to increase their amount. Even if you work in a company, where the Sales Department consists of 2 or 3 people, you need CRM-system, because it can help you to reveal mistakes and shortcomings in your work. 

The main functions of CRM are:

  • To save leads, don’t miss any call or request
  • To control staff work and to standardize work with customers
  • To save up clients’ base
  • To work with already made tools to streamline own activity

It is really important to choose the correct system. You should choose CRM due to tools, own preference, price and maximal convenience for you. 

The most popular CRM systems are:

  • BPM
  • Zoho
  • PipeDrive
  • Bitrix24
  • OneBox
  • KeepinCRM
  • LiraCRM
  • SugarCRM

Also, CRM-systems can integrate with mobile devices, API, CMS. Moreover, you can use it for planning and importing data. 

Our Synapse team also use such CRM-systems as Zoho and BPM. Moreover, 2 our developers have certificated in CRM. Only 10 specialists in Ukraine have this kind of certificate and 2 of them work in our company. It gives us an opportunity to be a top-priority at conferences and collaborate with the best companies. Due to this fact, we provide only high-level service. Our clients confident in our professionalism and trust us their worthy projects. 

Let us know if you have some questions or proposals!